Shiena
With over twenty years moving across entertainment, faith, and business, Shiena builds the strategy and leads the work that follows. She entered the industry at sixteen, writing jingles for the Coachella Valley’s top morning radio show.
Early on, Shiena was part of Wondaland, the creative collective and record label home to Janelle Monáe. She worked within the management teams of Mary Mary, Deitrick Haddon, and Angie Stone, was booking manager for Onitsha, and worked on behalf of Shanice alongside her creative consultant, Tahir Jahi. She executive produced multiple live shows, including a tour date for PJ Morton and a joint show with Sy Smith — their first time sharing a stage. While co-managing Legally Blynd, the band of brothers Eric and Jubu Smith, she broke them into historic venues where they still perform today.
Separate from her time on the management team, her relationship with the label made her instrumental in bringing together the gospel legends on Mary Mary’s “It Will All Be Worth It,” a recording that holds a place in gospel history.
Shiena’s work expanded into event production and program management at every level. She produced live music events featuring independent artists across multiple cities, including The Sound, a Philadelphia series spotlighting mental health in the creative community.
As right hand to Dionny Baez, she managed his personal itinerary across Dionny Baez Ministries and his senior pastoral duties. She planned international conferences and special events and oversaw hospitality for globally known public figures. She was part of the senior production leadership for Miss DC USA for two consecutive years with Brains & Beauties Productions. Most recently, Shiena creatively shaped the curation of ED Long, Jr.’s Bloodlines Panel at Dr. Cindy Trimm’s 2025 End Your Year Strong Summit.
In television, she built direct relationships with network executives. Through her own content development company, she pitched shows that were in the running against some of the industry’s most established production companies.
Today, in her Fortune 500 role, she is responsible for retaining a member portfolio that generates multimillion-dollar monthly revenue.
When it comes to her artistry, Shiena is intentionally anchored in worship. Her late grandfather’s song, “I’ve Come to Praise Him (Biblical Gospel Singers),” is still sung in churches around the world every Sunday. She was signed to SESAC by the late James Leach. A psalmist at heart, she writes songs about love that stem from her devotion with God. In worship settings, Shiena flows prophetically, focusing on bringing an awareness to the tangible presence of the Lord.
Shiena has ministered through song and intercession in various settings over the years, from small crowds to thousands. Most recently, she served weekly at The Long Center for G.O.D. discipleship gatherings (ED Long, Jr.) and God’s Redeeming Temple (Yorie Gipson).
As a supporting vocalist, she has appeared on some of the industry’s most recognized stages — from BET’s Celebration of Gospel to the MLB All-Star Game pre-show alongside Kane Brown. A Spelman College trained Contemporary Jazz Vocalist, Shiena was debuted as a solo artist at the Long Beach Jazz Festival by Eric Seats.
Her singles I’ll Wait for You and I Choose You are available on all streaming platforms, and her debut album Loves Vulnerable is currently in production, featuring producers Jeremy Jeffers and Lil’ John Roberts.
She is the author of The Heart of the Matter, Volume One: Prayers from Our Hearts to God’s Ears, the first of a three-volume collection.
Shiena is the Founder and Creative Director of a multi-day outdoor jazz music festival in development for Downtown Detroit, creating jobs for Detroit residents and featuring a community day that highlights health and wellness.
